INVENTIVE BOOK MARKETING - AN EXAMPLE!

OK, I'm not a fan of videos on blogs, or YouTube for that matter, but this is a funny and inventive promo video from Colm Liddy for his début book from Penguin Irl, Forty Fights Between Husbands and Wives.

I admire Colm's gumption in the promo stakes - how on earth, it makes me wonder, am I going to adequately promote my new book in the autumn?!? I just haven't a clue...

See here for Colm's video