Tania has an interesting post about promoting her new book of short stories on her blog. She's looking for fresh and exciting ways to draw attention to her book The White Road and Other Stories.
Promoting your own work is important and difficult. You have to do the best by your book in order to gain some sort of profile for your work but it's often hard to know exactly what to do.
Self promotion is a very un-Irish concept; as a nation we lack self-esteem. Boasting is a no-no and boasters/confident people are often either laughed at or taken down to size. Or both. It's some sort of Catholic hangover. But I think younger people, and therefore younger writers, are a lot more confident and will be better equipped in the self-promo stakes.
I've had emails from writers promoting their own books and I have to admit it's made me uncomfortable. I'm so used to self-promotion being seen as a bad thing and that's probably why I cringed at that type of direct marketing. But maybe I'm just jealous at the balls of those who are able to throw themselves behind their books in that confident, pro-active way.
But, as I've said elsewhere, the writer who does not stick their head above the parapet by actively taking part in the literary world (submitting, reading, promoting their work etc.) remains invisible. How can anyone know a writer is out there, writing, if they don't push themselves along? Like it or hate it, it's one of the facts of being a writer today. You have to be able (even if you dislike it) to push your self into the public eye.
I wish Tania lots of luck and lots of good promotional ideas for her book.